Company Sergeant  Major Albert George Avery DCM

 Service Number: 240639

2nd/5th Bn. East Lancashire Regiment

Died of Pneumonia 12th November 1918, aged 30

From the Burnley Express dated 14th September 1918: HIS WELCOME REINFORCEMENTS. How a Sergeant-Major Won D. C. M.

The D.C.M has been conferred upon Company Sergeant Major A. G. Avery whose home address is 38 Towneley Street Burnley.  He joined up in 1914 being previously a Weaver at Mason, West and Bathers', Harle Syke.  One Brother is serving in France.  The following is a record of the gallantry for which the D.C.M was awarded:

240639 CSM A. G. Avery, East Lancashire Regiment, Burnley:

He collected a party of 50 men and leading them forward through heavy shell and machine-gun fire, he reinforced a front line at a time when reinforcements were urgently needed.  During seven days of continued fighting and until he was wounded, he showed the greatest courage and determination and set a magnificent example to his men.

 Buried in Burnley Cemetery: A16577

Commemorated on Burnley Cemetery Screen Wall - Panel 1